Turn expansive direct mail and digital donor data into robust predictions that benefit your mission
Nonprofit Organizations
Donors
Unique Giving Households
Use Apogee to acquire new donors, reactivate lapsed donors & improve fundraising ROI.
Our cloud-based modeling platforms will transform how you find and reach donors.
Omnichannel audiences can be activated both on direct mail and digital channels to keep donors interested.
A cooperative donor database aggregates known donation activity from hundreds of organizations across millions of individual donors. This unique, rich data combined with other demographic, behavioral, and commercial data allows contributing organizations to acquire high quality donors, optimize their active donors, and reactivate lapsed donors cost effectively, creating a mutually beneficial partnership”
General Manager Cooperative Data, Data Axle Nonprofit
President, Data Axle Nonprofit
Optimize your house file with our deep bench of data on your prospective donors. Our insights allow you to personalize communications, tailor your omnichannel strategy and surround your audience with a unified message.
Power your campaigns with customized modeling. Apogee’s cloud-based modeling platform provides you access to the most current, proven machine learning techniques, making it even easier to identify high-quality donors.
Customizable to specific mission goals while producing consistent, reliable results and maximizing new donor acquisition.
An ensemble model that aggregates the various predictions into one super ranking to find larger universes
Learns and checks its own work in real-time while making modifications, resulting in extremely accurate predictions.
Assign the optimal weighting tailored exactly to your key metrics to scale campaigns while improving performance.
Direct mail is a crucial channel for many (if not all) nonprofits. In fact, in 2021, standard direct mail open rates can reach nearly 90%.1 However, larger economic and supply chain issues are inflating the cost of reaching prospective donors. The expense of postage, handling, creative, and list rental all add up. We aren’t […]
Our Data Axle team ensures that our appeals get to the right audience at the right time. I especially appreciate their ideas on cost savings for our projects. In addition, our alumni and donor database has become much more accurate — and as a result, more productive and profitable — through our partnership. We work together as a team and that’s the best way to get effective results.”
National Louis University
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