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DonorBase

Drive campaign success and achieve your goals with cooperative donor data

Bring your mission to life with actionable data

What is co-op data?

A cooperative donor database aggregates known donation activity from hundreds of organizations across millions of individual donors. This unique, rich data combined with other demographic, behavioral, and commercial data allows contributing organizations to acquire high quality donors, optimize their active donors, and reactivate lapsed donors cost effectively, creating a mutually beneficial partnership.

500+

Nonprofit Organizations

70M+

Donors

900M+

Individual Donations

LEVERAGE ACTIONABLE DATA TO FIND PROSPECTS UNIQUELY MATCHED TO YOUR CAUSE
LEVERAGE ACTIONABLE DATA TO FIND PROSPECTS UNIQUELY MATCHED TO YOUR CAUSE

LEVERAGE ACTIONABLE DATA TO FIND PROSPECTS UNIQUELY MATCHED TO YOUR CAUSE

Colin Anderson
Colin Anderson

General Manager Cooperative Data, Data Axle Nonprofit

“The breadth and depth of the data we provide means you’ll receive a precise understanding of donors you need to achieve your marketing objectives and fulfill your business goals.”

We offer responsive acquisition prospects, lapsed donor reactivation models, and analytical campaign solutions from a master database of more than 70 million direct mail-generated donors representing over 900 million gift transactions and $42 billion in charitable giving. Our data helps you achieve your goals.

Innovative cloud-based technologies to enable smarter targeting

Whether we create a custom model, core affinity, or market sector model — we have the personalized approach you're looking for to raise brand awareness, increase donations, and find new donors and volunteers.

5 best practices for designing a multichannel fundraising campaign
2.8.21 5 min read

5 best practices for designing a multichannel fundraising campaign

Steps you can take to increase awareness for your cause, attract new donors, and help you build life-long relationships on behalf of your nonprofit.

Read the blog

Donorbase has given us the unique modeling tools we needed to optimize our marketing program. We started our partnership with Donorbase over 10 years ago and the blue chip service has been consistent – on projects big and small. We consider Donorbase a true extension of our marketing team and look forward to continuing to work towards our mission goals together.”

Kim Perrow

Senior Director of Donor Engagement at Heifer International

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