Richard Geiger, Senior Vice President at Data Axle Nonprofit, has been selected as a 2024 contributing editor to The NonProfit Times. An industry publication offering news and insights to nonprofit leaders, The NonProfit Times is inviting Richard as well as six other contributing editors to offer perspective on trending topics and kickstart industry conversation in the coming year.
In the words of Vice President and Editorial Director, Paul Clolery, “As we look to 2024 here at The NonProfit Times, we rely on a robust contingent of contributing editors. They are leaders who are hands on every day.” On these editors’ impact, Clolery adds, “Not only do they write…they also help to shape content for an evolving industry.”
With Data Axle, Richard’s focus is advising and enabling nonprofits to propel their fundraising and marketing programs across digital, direct, and other channels within the omnichannel landscape. This position provides him the “hands-on” perspective Clolery mentions and allows him to comment widely on the challenges, opportunities, and “what’s up next” facing nonprofit leaders and influencers.
On the horizon for nonprofits and their agency partners in 2024 are golden opportunities in email and digital penetration, nuanced audience targeting, and faster and easier fundraising analytics than we’ve witnessed before, according to Richard.
As a trained urban and regional planner and fundraising analytics practitioner, Richard has deep experience with data, data collection and analysis, and using data to solve problems and tell stories. He has had the great fortune to work with organizations that include American Cancer Society, March of Dimes, Feeding America, Humane Society of the United States, Heifer International, University of Arizona, Clemson, Furman, and West Virginia University Foundation. Engagements include work on providing leadership, strategy, and infrastructure and business process support for constituent engagement efforts.
Nearly 40 years old, The NonProfit Times reaches 200,000+ nonprofit leaders and is a go-to source for information and news that allows nonprofits to advance in their missions. Data Axle Nonprofit is proud to partner with the publication and stimulate new thought and conversation through Richard’s role as 2024 contributing editor.