Enhancing Email Deliverability For Greater Mission Impact

 Data Axle Empowers Disabled American Veterans to Exceed Year-End Campaign Goal

Case study highlights

215%

Increase in total opens

102%

Increase in total clicks

Background

Disabled American Veterans (DAV), a nonprofit organization dedicated to empowering veterans to lead high-quality lives with respect and dignity, faced a critical challenge: ensuring their messages were reaching supporters’ inboxes. Like many organizations, DAV relied on email as an essential communication channel in their outreach efforts, so with year-end approaching, it was crucial for the organization to improve email deliverability and restore effective communication with their audience of supporters.

DAV partnered with Data Axle to develop and implement a comprehensive deliverability strategy that would enhance their email program performance while maintaining alignment with industry best practices.

Challenge

DAV was experiencing significant problems in their deliverability performance – particularly with Gmail. Falling inboxing rates threatened to hinder both engagement levels and fundraising outcomes. With 30+ years of experience in managing deliverability across all platforms, the Data Axle team collaborated closely with DAV to implement their all-encompassing deliverability solution: Inboxable.

Solution

Inboxable provided comprehensive deliverability metrics and actionable strategies for improving inboxing rates, overall campaign performance, and email marketing ROI. Leveraging these insights, DAV launched a December email campaign utilizing the Inboxable multi-step plan, which included:

• Real-time deliverability monitoring to proactively identify and resolve arising issues
• Engagement-based audience segmentation to improve targeting and engagement
• Reactivation strategies to re-engage dormant subscribers and maintain a healthy list
• Consistent sending cadence and volume to build sender trust and maintain stability
• Ongoing collaboration with postmaster teams to troubleshoot issues and receive direct feedback from inbox providers

Results

The Inboxable team’s efforts led to a significant improvement in inbox placement across major ISPs, including Gmail, a consistently high sender reputation at Gmail, and a notable decrease in Gmail spam complaints—below the policy threshold of 0.3%.

The campaign also saw a remarkable increase in engagement, boosting the total number of opens by 215% and clicks by 102% during December mailings compared to the prior month. These improvements, driven by Inboxable, enabled DAV to exceed their year-end campaign goals.

Takeaways

This success shows how the right email strategy can help mission-driven organizations reach more people and create a bigger impact.

Interested in Inboxable? Connect with our team!