Analytics is Amy's passion. In her 18 years of experience in the industry, she has focused on moving the needle in donor acquisition, analyzing trends in donor loyalty and value, and finding the story in non-profit giving data. Prior to joining Data Axle, Amy sharpened her analytic and fundraising skills at Blackbaud, DonorBase, and Chapman, Cubine, Adams + Hussey.
Amy identifies 3 key trends expected to shape the landscape for the rest of 2024 and recommendations on how you can leverage these trends to further your mission and fundraising goals.
Why and how nonprofits need to approach direct mail more strategically in order to make sure their campaigns are reaching their most valuable donors.