Shana is a 20-year expert of the nonprofit, social good and SaaS space. She works with clients to acquire, grow, and reactivate donors through strategic omnichannel marketing campaigns that harness Data Axle’s proprietary donor insights and modeling to reach audiences ready and willing to support the causes they care about.
71% of consumers are concerned about how companies are using their personal data. At the same time, 71% of consumers expect personalization and 76% of consumers actively feel frustrated when their experience isn’t personalized. How do we as marketers toe that very thin line?