Tara is an account director with years of experience leading communications for multi-million dollar campaigns, nonprofits, associations, and lead generation. She is an expert in leading and creating strategic marketing communication plans and predictive behavior analyses that drive record-high results for Data Axle clients.
54% of donors surveyed by Data Axle said they were not aware of Giving Tuesday. Discover effective strategies for educating donors about Giving Tuesday and maximizing potential income.
It’s a new age. Donors are customers and customers expect a tailored experience. Tara explains how to bridge the gap between direct mail and digital in your donor acquisition strategy.