Audience measurement: finding your best new donor and a fresh look at ROI

Who you target is just as important as what your messaging is and which channels you are activating on. Juggling these three key pieces of your marketing program can be tricky – which is where data comes in. Accurate data is the bedrock of any effective marketing program and when combined with cutting-edge data science, it can help you find your best donors and elevate your overall marketing ROI. Leverage data to unlock the full potential of your marketing program.

Watch this recorded webinar and learn:

  • All audiences aren’t created equal – how to hone in on the right audience for you
  • How to evaluate ROI wholistically, across multiple channels
  • A sustainable framework to track progress over time

Amy Braiterman, VP, NPS Digital Solutions, Data Axle Nonprofit
Alyssa Esker, Director, Marketing Strategy & Analytics, Bonterra