05.23.22 1 min

Data Axle adds industry veteran to strategic leadership team

Natasia Langfelder

Content Marketing Manager

We’re excited to announce that Michael “Mick” Benvenuto has joined the Data Axle Nonprofit division as Vice President of Business Development.

In this role, Benvenuto is responsible for providing insight and modeling strategy to current Data Axle donor cooperative database members. With his expertise and tenacity, we will continue to grow the already robust membership rosters of both Data Axle donor cooperatives; Apogee and DonorBase. The addition of Benvenuto rounds out an experienced team assisting nonprofits with audience creation to achieve the results necessary to thrive in these challenging times. Data Axle’s custom audiences are built on in-depth audience modeling, and are leveraged by our clients to strengthen omnichannel campaigns to help them reach, acquire and retain a wide range of diverse donors.

Mick has been a professional fundraiser for more than 15 years. He got his start as a student caller and supervisor for Penn State’s Lion Line. After that, he spent five years as Call Center Manager, then Associate Director of the Annual Fund for Temple University, until the opportunity to become Director of Annual Giving for Cal State Bakersfield arose. Eventually, it made sense for him to work not just in higher education, but with charitable nonprofits of all kinds nationwide. Mick moved to Wiland as Vice President for Nonprofits, where he helped hundreds of nonprofits grow their donor acquisition investment, make the most of their house file data and utilize business intelligence appropriately in their solicitation planning.

“Data Axle Nonprofit continues to lead the industry across data and data-powered omnichannel marketing and I’m glad Mick has joined us to further our nonprofit partners’ missions,” said Niely Shams, President, Nonprofit Solutions for Data Axle. “We are committed to providing nonprofits with innovative, omnichannel solutions and a best-in-class customer experience. I’m confident Mick can help us achieve this.”

Mick could not turn down the chance to join the Data Axle team. “I’m excited to further grow my fundraising expertise alongside some of the industry’s most talented professionals”, he continued, “Seeking that ideal balance of donors and dollars is a never-ending endeavor for fundraisers, and I’m certain that Data Axle is the right partner for nonprofits who are looking to make real change, achieve their goals and fulfill their mission.”