Seasoned leader brings over 20 years of fundraising expertise with a focus on increasing
client revenue and results
We are thrilled to announce the addition of Brian O’Keefe to the team as Senior Vice President of Client Strategy. With extensive experience developing high-level program strategies for over two decades, Brian brings a wealth of expertise and fresh perspectives to the table. His passion for helping nonprofit organizations thrive, coupled with his creative problem-solving skills, makes him an invaluable asset to Data Axle Nonprofit’s mission of empowering nonprofits to make a lasting impact.
In his new role, O’Keefe will spearhead the development and implementation of comprehensive marketing strategies that integrate cutting-edge, data-driven solutions. By leveraging our advanced analytics, augmented intelligence, and state-of-the-art modeling techniques, Brian will ensure our clients gain invaluable insights into their target audiences, optimize their messaging, and maximize their reach.
“Brian holds an impressive track record of implementing successful marketing campaigns for nonprofit organizations of various sizes and sectors,” said Niely Shams, President of Data Axle Nonprofit. “He has consistently delivered remarkable results throughout his career, and in this new role, he will continue to effectively provide clients with omnichannel solutions based on the extensive data, modeling, and analytics offered by Data Axle Nonprofit. His expertise in harnessing the power of data to inform strategic decision-making and optimize program outcomes sets him apart as a leader in our field.”
“I am honored to join and contribute to Data Axle Nonprofit’s impactful work,” said O’Keefe. “I am excited to collaborate with our nonprofit client and agency partners, understanding their unique goals and challenges and developing innovative strategies to propel their programs forward. Together, we will make a significant difference in the lives of those they serve.”
Throughout his distinguished career, O’Keefe has had the privilege of working with prominent nonprofit organizations, including Sierra Club, Smile Train, UNICEF, Memorial Sloan Kettering Cancer Center, and Paralyzed Veterans of America.
“We remain committed to delivering comprehensive data-driven, analytic solutions tailored to our clients’ unique needs,” said Mike Iaccarino, CEO and Chairman of Data Axle. “Fundraising plays a pivotal role in fulfilling a nonprofit’s mission, and with Brian’s expertise and access to our extensive data assets, including our Apogee and DonorBase cooperatives, modeling, and augmented intelligence tools, he is well-positioned to drive impactful, measurable results.”
Fundraising remains a persistent challenge, and through our comprehensive range of services and strategic consulting, we empower nonprofits to make a lasting impact in their communities. With a dedicated team of experts and a passion for driving positive change, we are committed to helping nonprofits exceed their goals.