Lisa Greene, a Certified Fundraising Executive, is the EVP of nonprofit solutions for Data Axle Nonprofit, where she leads a team of professionals supporting a wide array of partners and providing strategic insight to further missions. Lisa brings a passion for analytics, combined with an agency background, to provide a highly personalized “boutique” approach to bringing clients' visions to life. Lisa became a Certified Fundraising Executive in 1988. She is a member of AFP and the Direct Marketing Association (DMA) and has served as an operating committee member for DMA’s nonprofit council.
With omnichannel marketing, nonprofits can take a donor-centric approach in order to achieve consistent messaging across channels for a more-personal, cohesive experience.
Diversification of individual donor pools is always front of mind for fundraisers. This blog explores how nonprofits can leverage data to find and attract the right business and corporate partners to your cause.
The prospective donors of tomorrow live their lives online. Nonprofit organizations can leverage digital donor data to expand their prospecting pool and create a more powerful and effective outreach strategy that meets donors on the right channel at the right time.
Email marketers can take steps to increase deliverability rates and ensure their campaigns reach more donors and subscribers' inboxes. Lisa shares why deliverability is so important and a resource that will provide key stats, metrics and industry benchmarks from real-world nonprofit email campaigns.