Leveraging data to overcome the personalization paradox

Enable donor-centric marketing with high-quality data

Did you know that 90% of consumers in the U.S. find the idea of personalized marketing appealing? However, they still have privacy concerns. This whitepaper gets to the heart of why potential donors crave relevant messaging and how you can connect them to your mission, while respecting their privacy and boundaries. Join us as we lead you through the personalization paradox with strategies and pro-tips to break down walls and reach your organization’s KPIs.

Download to learn:

  • Best practices to strengthen your zero, first, second and third-party data
  • How to look for patterns in your data and supplement it to gain actionable insights
  • Insights into the hearts and minds of today’s donors
  • Examples of real-world, award-winning campaigns

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